Ultimate Tools You Need to Know for Content Marketing

In today’s world, it is very evident that content is the king. Right from SMEs to MNCs, content plays an important role in every organization. Since content brings out the company’s actual face and helps them reach out to customers, maximum marketers utilize content marketing in their marketing strategy.

If you are already doing content marketing, you must be well aware of the benefits it has on offer for your brand. If you aren’t aware of it yet, it’s time to start knowing things.

No marketing tool can indeed replace a firm strategy or brilliant human brain, but having a stack of such tools will help you ease a bit. Content marketing tools help you in getting the job done in an easier, better, and more efficient manner. There are hundreds and hundreds of content marketing tools that are available in the market. Some of them are free-of-cost or cheap, and some are expensive.

Nonetheless, there is always a tool that can help you at every step, be it creativity on content topics or promotion of the products and services. The best marketing tip has been using videos so converting your image to video, as in a slide show! But that can’t be the only tip.

If you are looking for some content marketing tool that can resonate with your offerings without burning a hole in your pocket, then here is a list of them.

HubSpot

HubSpot is a package that offers powerful and popular content marketing tools, most of which are free-of-cost. Some of the extensively used tools of HubSpot include a powerful form builder, live chat and chatbots, WordPress plugins, and many more.

Apart from these free tools, if you wish to see good growth in your organization, then there is another tool named as CMS. HubSpot offers CMS, which is another powerful tool. This package is one of the most powerful platforms that allows the user to centralize everything on a CRM. In doing so, the user also gets the chance to easily access all the strategies and other data in one place.

WordPress

One of the most commonly used CMS in the world is WordPress. According to a survey, it was estimated that WordPress powers almost 30% of the entire internet. Equipped with a lot of interesting features, this powerful tool package has been empowering several big and small organizations and individuals.

WordPress is a very good and easy to use platform for beginners and professionals. Many reputed websites use these platforms to build their online presence. Broadly, WordPress has been defined as an open-source CMS that powers a user to host and build many websites for their business. If you are looking for an online presence of your service or product, then this is the tool you would want to use.

BuzzSumo

Are you well aware of all the latest developments that are taking place in your industry? Are you aware of the kind of content that is trending in your market? A wise person always keeps an eye on its competition; are you doing the same? Do you know what kind of content your competitors are writing? To level the playground, you can rely on BuzzSumo. This is a platform that analyzes the market for you. It helps the user access the topics they should write on and find influencers in your respected industry to market your content.

BuzzSumo has a ‘content insights’ feature where it assembles all the vital information to understand the niche of content shared the most. What flair should your content have before it goes live on your social media channels? You get content alerts, a summary and analysis of your competitor’s moves, and much more.

Evernote

As the name suggests, Evernote is a tool that helps the user to capture vital information from the market, organize all your data, and then share your notes. If you are one of those who cannot keep their content organized, then this tool is just the thing you want. Evernote is available across devices, and its compatibility makes it the first choice for many. It is a wonderful place to make your notes and save it for later use. For more information, you can always search things on imagetovideo.com.

MonsterInsights

One of the best ways to know your strengths and weaknesses is to keep a track, right? Similarly, knowing the best and most effective content marketing strategy is something that will give you an edge over others in the competition. MonsterInsights is a tool that helps you in tracking your data and prepares an output post-analysis. Another benefit of using MonsterInsights is that it can be directly connected to your WordPress platform, after which you can check the metrics and KPIs of your content. Once you get the statistical data of your content performance, you can brainstorm and mold your future content likewise.

ClickFunnels

Irrespective of the fact that your target audience is offline or online, it is very important to create and use a sales funnel for your organization. Apart from preparing useful stats, it also helps in understanding the gap that your content is having. A sales funnel shows the complete journey of a person from being a potential customer to getting converted into a lead and, at last, becoming sales.

For every business to become big, an important factor to consider is having the inverted funnel for your employees to understand the entire concept of lead conversion. Once that’s done, your content marketing strategies will start to make more sense.
Conclusion

Though there are many other content marketing tools in the market, these six are the best amongst them. Due to their usability and ease, these tools are being extensively used and adopted by many users worldwide. If you are facing any issue in content marketing, you can rely on any of these tools. They have been powering and helping many brands for a long time now.

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12 Social Media Management Tools For Content Creation; Post Scheduling Lead Generation And Tracking Clicks

Social media marketing can be overwhelming as you have many things to do at a time. You create content; schedule posts and also track clicks and generate reports. The job could become more challenging, if you are managing multiple accounts for your clients.

Here social media management tools like Oktopost can provide real help. See the most popular tools for social media management and choose the best tools for your needs.

Hootsuite

Used by over 10 million social media enthusiasts, Hootsuite is a great enterprise level tool for scheduling and analyzing social media campaigns. Also Hootsuite has a number of team tools that can help in creating interesting content for social media networks.

Agora Pulse

Now schedule content for Facebook, Twitter and Instagram from Agora Pulse and also start marketing campaigns from this amazing social media tool. It has dynamic reports for FB, Twitter and Instagram networks.

Social Oomph

Another powerful tool for social media management, Social Oomph is great for many things. It addition to scheduling content on Facebook and Twitter, it can also create greetings for Twitter messages. Social Oomph packs a number of premium options that are helpful in scheduling images and accessing Facebook and LinkedIn.

EveryPost

If you don’t want to stick to your laptop all the time for social media management then you should use EveryPost. This amazing tool will help you create visual content; schedule customized posts and content on social media from your phone. Developed for Android and iPhone devices, EveryPost helps use Facebook, Twitter, Google+, LinkedIn, Pinterest and Tumblr.

Bit.ly

With Bit.ly, you can shorten URLs for social media posts and also track clicks to determine how your content is driving traffic to your site. It is good for making short posts on Twitter and generating click reports.

Sprout Social

Social media agencies will find Sprout Social a great tool for managing their job. It allows managing multiple Facebook and Twitter accounts from one place and in a hassle free manner.

Crowd Booster

If you use analytics to optimize your social media posts then you will find Crowd Booster a perfect tool for your needs. It not only does analytics but also automatically updates it on a consistent basis. Also it can generate custom reports for clients and use the reporting info for scheduled tweeting.

Edgerank Checker

With Edgerank Checker, you can create custom content and also optimize it for Facebook posts. It is helpful in increasing user engagement with your FB posts.

SocialBro

Twitter enthusiasts can now do all their tweeting job from scheduling content to generating reports on clicks and from creating ads to publishing the ads on Twitter with SocialBro.

Tailwind

Official partner of Pinterest marketing, Tailwind is developed for managing multiple Pinterest accounts. It helps in creating multi-board pins and calendar scheduling. Social media agencies can use this tool for managing accounts of their clients.

Buffer

Use Buffer to make social media posts from the shared links on the web. It can help in scheduling and sharing posts on Facebook, Twitter, LinkedIn, Google+ and Pinterest.

Oktopost

Dedicated for generating leads, Oktopost can be used with Hootsuite that lacks lead generation feature. With Hootsuite, you can schedule your business content and with Oktopost, you can generate quality leads for your business.

Conclusion

Choosing right social media tool is the secret to achieving success with your social media campaigns and management. There are many social media tools but you need having good understanding of the tools to choose right tool for your needs. Also there are many tools that do similar jobs but you should know which tool will bets work for you.

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